Trash Is For Tossers
Social Media & Editorial Manager

Lauren Singer is an Environmentalist, pioneer in the Zero Waste movement, creator of the Zero Waste blog, Trash Is For Tossers, and Founder & CEO of the Zero Waste shop, Package Free.

Core Responsibilities:

  • Strategized, managed, and optimized Lauren’s online brand presence and communication across Instagram, Facebook, Twitter, YouTube, TikTok, the Trash Is For Tossers blog, and the Trash Is For Tossers newsletter.

  • Owned the content calendar and all content creation—including creative direction, graphic design, photography, copy, posting, and community management.

  • Developed a new social media strategy for Trash Is For Tossers, which focused on fostering growth and community engagement.

  • Implemented a new data tracking system to monitor KPIs.

  • Managed brand partnerships, press features, and digital events for Lauren Singer & Trash Is For Tossers.

Samples of Work

 Instagram Infographics

Methane
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Regenerative Agriculture
DIY Deodorant
Climate Change
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Instagram Reels and TikTok’s

View Reels on Lauren’s page here.

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Social Copy

Trash Is For Tossers copy is longer-format, with an educational focus. Examples can be found all over Trash Is For Tossers Instagram, Facebook, and Twitter.

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 Instagram Stories

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Partnership Content

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 Press Articles

Wrote the first passes of press interviews for Lauren Singer, including features with Thrillist, Goop, Create & Cultivate, and Imperfect Foods.

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Editorial Copy

Researched and wrote weekly editorial articles for the Trash Is For Tossers blog, manually reconfigured the website for optimal UX, and integrated keywording for SEO optimization.